03/10/2025 10:00

Las generaciones mayores son menos leales y pacientes con las marcas que los jóvenes

(origen) Mónica Tilves Sep 9, 2024 generaciones., general, jóvenes, leales, marcas, mayores, menos, pacientes

Tiempo estimado de lectura: 4 segundos

Al menos 1 de cada 4 consumidores abandonaría una marca tras experimentar una mala interacción, según un estudio de Zoom y Morning Consult.

Artículo de Mónica Tilves publicado en https://www.silicon.es/las-generaciones-mayores-son-menos-leales-y-pacientes-con-las-marcas-que-los-jovenes-2557238

Contenidos relacionados

El ‘adware’ se disparó un 160 % en terminales Android durante la primera mitad del año

Oct 2, 2025 Altona

Eviden y Vate ofrecen una infraestructura de virtualización en el marco de la soberanía europea

Oct 2, 2025 Altona

Zoho: “Estamos fortaleciendo nuestros equipos a nivel internacional”

Oct 2, 2025 Altona

You missed

Auditoría Derecho España

La próxima semana se abre la inscripción para el programa Upro en Competencias Digitales

Oct 3, 2025

Derecho

Cristina Sancho, nueva Corporate Affairs & Public Relations Manager de Karnov Group AB

Oct 3, 2025

Derecho

David Montoya Medina, catedrático de Derecho del Trabajo, nuevo of counsel de Devesa Abogados

Oct 3, 2025

Derecho

Gabriela Melgarejo se reincorpora a Altra Legal para lanzar el departamento de Tech & Innovation

Oct 3, 2025

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necesaria

Siempre activado

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duración	Descripción
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

AltonaSpain

¿Todas tus actividades de auditoría en un solo entorno?
Prueba AltonaSpain, el gestor de auditoría más completo